About Us

The place is great…

The design, spirit, thinking of all that big and small things that make the place look and feel like no other place in the world. Even pianos and guitars can be brought to your room.

Guests are even better…

It’s all about you…If you’re looking for an old, classic hotel, look elsewhere… But if you wish to feel our super live city, to be in the center of “what’s happening” – come stay with us.

We believe that each person has his or her own secret corner in every big city. Let us help you find yours.

By telling us what you like to eat, what music you listen to, what art and architecture excites you, and your personal and professional interests, we will be sure to send you to all the right places.

130 Rock was designed and executed by young and talented interior designer Asher Elbaz. Along with conceptualizing and creating some of Tel Aviv’s trendiest bars and Israel’s most beautiful homes, Elbaz teaches at the prestigious Holon Academic Institute of Technology.

His fresh vision has resulted in a design concept that can best be described as vibrant, urban, and retro chic.

130 Rock is ideally located on the corner of Dizengoff and Gordon Street.
This amazing location enables you to kick-start and end your day in a stylishly comfortable apartment in the heart of Tel Aviv’s trendy Dizengoff shopping district.

Colorful designer boutiques, local cafes, restaurants, and bars, an urban arts and culture scene, and of course, the beautiful beaches of the Mediterranean, are all waiting to be discovered right outside our door.

In addition to our wonderful location, we have a staff of young and energetic professionals at your service that knows every inch of the city, and eagerly anticipate helping you create a unique and personalized itinerary based upon your interests, preferences.

Don’t hesitate to ask them where to eat, explore or party for a memorable night out.

We Rock!

Our guests say that we are…

The staff at 130 Rock were very friendly and the music theme throughout was fun! The place is in a perfect Tel Avivi location - Dizengoff's vibrancy and a short walk to the beach. Check out the roof deck as well - amazing views.

The hotel is a central location. You can find a lot of cafes, bars and restaurants! Bus station in 50 meters. Moreover, you can walk to Marina! The staff is super supportive and kind! Rooms are clean and spacious.

Great location right on Dizengoff street, at the crossing with Gordon street and with very friendly staff. Usually I stay in larger apartments when in Tel Aviv, but I realized this size was just perfect, especially considering the roomy bathroom.

It is a great hotel in the perfect location. It's clean, decorated with style and great pop rock music is played in the common areas. The roof terrace is beautiful. Really recommended.

Centrally located, lot of restaurants and bars nearby, 5 min walking to the beach.

Location was great, right on Dizengoff street, 5min walk to Dizengoff circult, 10min to Diezengoff downtown, 30min walk to train station. Packed with restaurants on the street. Decent sized rooms, kettle and microwave. Rooftop patio was quite nice.

Superb location, on Tel Aviv's main street, close to the beach, mall, shops, cafe etc. Beds are very comfy. Room are spacious, big bathroom and very clean. TV works fine with many channels. The wifi is super fast. Room was quiet.

Great location. Friendly staff. Fantastic music and roof top.

It was great, we've got upgraded for no extra charge, the staff was very nice, very good location, allowed dogs! Had a wonderful time!

Perfect location, comfortable room with a mini kitchen, cool rooftop, nice staff, very good price for the location and quality of accomodation.

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